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VRC's Marketing Services

We boost your vacation rental’s visibility and maximize bookings with our expert marketing services. From targeted digital advertising to strategic email campaigns and social media promotion, we ensure your property reaches the right guests at the right time.

Professional Photos

We strongly feel this is one of the most overlooked elements of the on-line presence for lodging properties. Since most of the competition takes an amateur approach here, it’s easy for our listings to stand out and immediately communicate a sense of quality and professionalism. We have our own professional photographer photograph every home in our program.
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Professional Writing

The narrative presentation of our lodging offerings is unsurpassed in the industry. We were recognized by HomeAway (the parent company of most of the vacation rental sites (including Vrbo) in the world) for the quality of our listings and for having higher clicks and conversions than most in their network which encompasses over a million listings. 

Viewership

Our listings are prominently featured on the most meaningful marketing platforms, including Vrbo and AirBnB in order to access millions of vacationers searching for and booking vacation rentals online. We handle all of the set up and administration of our Owner’s Vrbo and AirBnB listings.

Maximize your Profits

With data-driven strategies and industry expertise, we optimize your listing across major platforms, enhance search rankings, and create compelling content that drives direct bookings. Let us handle the marketing so you can focus on delivering an exceptional guest experience.

Google Ads

Our Google Ads strategy is designed to drive high-quality traffic and maximize direct bookings for your vacation rental. We use a combination of highly targeted search campaigns, display ads, and retargeting to reach travelers actively searching for vacation rentals in your markets.
By leveraging data-driven keyword optimization, compelling ad copy, and strategic bidding, we ensure your listings appear at the top of search results, capturing potential guests at the right moment in their booking journey.

We continuously monitor and refine our campaigns to maximize ROI, adjusting for seasonality, market trends, and performance insights. Our approach focuses on reducing reliance on OTAs, increasing brand visibility, and driving more direct reservations.

Search Engine Optimization

Our SEO strategy is built to increase your vacation rental’s visibility and drive more direct bookings through organic search. We optimize your website with high-value keywords, location-based content, and technical enhancements to improve search rankings.
By creating compelling property descriptions, local travel guides, and blog content, we attract travelers searching for vacation rentals in your markets.

Beyond on-page optimization, we strengthen your online presence through strategic link-building, Google Business Profile enhancements, and performance tracking. With ongoing analysis and adjustments, we ensure your listings stay competitive, helping you reduce reliance on OTAs and capture more direct bookings over time.

Social Media Advertising

Our social media advertising strategy is designed to engage travelers and drive direct bookings through highly targeted campaigns. Using platforms like Facebook and Instagram, we create eye-catching ads that showcase your vacation rentals, leveraging compelling visuals, dynamic video content, and persuasive messaging to capture interest.
By utilizing audience targeting based on travel intent, demographics, and retargeting, we ensure your ads reach potential guests at the right stage of their booking journey.

Whether promoting seasonal deals, highlighting unique properties, or re-engaging past visitors, our social media advertising efforts keep your rentals top-of-mind and drive more direct bookings.

We're Local

We collaborate with local restaurants, tour operators, gear rental shops, and other businesses to offer exclusive deals and discounts to your guests, enhancing their stay while supporting the local economy.
Through strategic co-marketing, in-property promotions, and targeted digital ads, we highlight these partnerships to drive guest engagement and increase bookings. Whether it’s a featured welcome package, exclusive promo codes, or bundled experiences, our approach adds value to your guests’ experience while fostering strong relationships with local businesses.

Ready for VRC to manage your property?

We provide full-service expert care for vacation rental properties to ensure a seamless experience for homeowners and guests alike.
Experience unforgettable getaways with Vacation Rental Collective, where our stunning destinations offer the perfect blend of relaxation and adventure.
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