Mary Beth serves as Vacation Rental Collective’s Chief Operating Officer (CEO). Mary Beth joined VRC (formerly Premier Vacation Rentals Group) in October of 2017 as the company’s first employee and COO. In late 2022, Mary Beth was promoted to CEO following the passing of the company’s co-founder and original CEO, Chris Bettin. In her role as CEO, Mary Beth defines the strategic direction for VRC, leads the company’s merger and acquisitions and market expansion efforts, administers the company’s quality assurance measures, and serves as the operations liaison and technical advisor for the Owners and Managers running day-to-day operations in VRC’s multiple markets. While she no longer plays an active role in running daily operations, during her tenure Mary Beth played a critical role in establishing the foundations and procedural integrity that serves as the backbone of VRC’s service delivery.
Mary Beth’s passion for hospitality stared at a young age when she worked at her family’s bed and breakfast in Southwest Colorado. This passion was reinvigorated when she returned to the hospitality industry and shifted her focus to vacation rentals. Mary Beth’s approach to vacation rental management is centered around personalized service and attention to detail. She believes in building strong relationships with both property owners and guests and providing exceptional service are key to success. Mary Beth works with her teams to ensure that each experience with Vacation Rental Collective is tailored to the guests’ unique needs and is committed to creating unforgettable vacation experiences for VRC Guest.
With nearly a decade of experience in local government management and municipal governance prior to joining VRC, Mary Beth is well-versed in local government policies and regulations that impact vacation rentals. She holds Bachelor of Arts Degrees in Environmental Science and Geography from the University of Colorado, Boulder, and a Master of Arts Degree in Political Science and Public Administration from the University of Colorado, Denver. As a Colorado native, Mary Beth enjoys spending time in Colorado’s great outdoors trail running, mountain biking, camping, fly fishing, and adventuring with her husband, Sean, and their dog Eddi.
Keith Brant is a founding principal and owner of Vacation Rental Collective (VRC) formerly known as Premier Vacation Rentals Group LLC (PVRG), offering vacation rentals around Purgatory, Purgatory Resort and the greater Durango area. He launched the business in October 2011 while serving as the Financial Controller for La Plata Electric Association (LPEA). Due to the accelerated growth of VRC, by September 2012, after more than four years with LPEA, Keith felt it necessary to step down from his controller position to pursue his new business full time.Keith directly manages all of VRC operations and provides strategic leadership focused on revenue growth, increased efficiencies, and technological innovations to provide the highest level of service in the vacation rental management business. Since moving to Durango, Colorado in 2008, Keith has actively sought opportunities for involvement in the community and ways to “give back.” He was a member of the Durango Area Tourism Office Board of Directors from 2012-2015 and served on the Durango Chamber of Commerce Board of Directors 2009–2012, including a year as Board President. Keith was a Durango City Councilor from 2013-2017. Prior to joining LPEA, Mr. Brant worked overseas as a Finance Manager in the oil service industry, including experience in 30 countries. Mr. Brant’s diverse business background has provided him with a broad-based knowledge of business, economic development and community-specific concerns. Traveling the world and living overseas has also given him a much greater appreciation for Durango and the community as a whole, and he truly understands how fortunate he is to live in Durango. A proponent of a healthy environment, Mr. Brant is an avid cyclist and commuted daily to LPEA in Bodo Park via bicycle year-round. While he no longer has a daily commute, he still rides his bike when going downtown. He can be routinely found snowboarding, hiking, mountain biking or camping in the region. He and his wife Sabrina Brant have two daughters.
Russell joined the team in the summer of 2021 as the National Director of Sales and is now the VP of Business Development. Russell has over 25 years of experience in delivering solutions to the end user in a variety of industries including, Resorts & Hospitality, FinTech and Enterprise Software Sales. Leveraging the technical and process advantages learned and applied in organizations that range from start-up to well-established publicly traded organizations combined with the power of strong relationships crucial to successful property management, Russell brings a diverse skill set to the organization. His ability to connect, engage, and learn from everyone he meets is one of his favorite aspects of being in sales. When Russell isn't hustling to grow the portfolio and establishing lasting, mutually beneficial partnerships, you will find this Tex-pat outside: in the woods or on the water hunting, fishing, camping, hiking, skiing, biking and probably getting too much sun with his incredible wife and fantastic children and eclectic group of friends. Either that, or wrenching on his LandCruisers.
Scott Hemerda is a founding principal and owner of Vacation Rental Collective's Denver Collection, offering premier vacation rentals along the Front Range, including the greater Denver metropolitan area. Along with founders Keith Brant and Chris Bettin, Scott expanded the business to the Colorado Front Range in November 2015. Providing superior customer support, Scott goes above and beyond for owners and vacationers alike. As a native Coloradoan, Scott spent his childhood in Littleton, studied at Colorado State University in Fort Collins, and raised his family in Parker. His daily commute to downtown Denver led to a love of the city in addition to his established love of the surrounding suburbs and mountains. Scott worked in financial services as the Director of Institutional Relationships for 18 years at TIAA-CREF, where he managed relationships worth 20 billion in assets. In addition to leading the top performing relationship management team, Scott supported and retained clients through challenging service model and system changes all evidence of his superior relationship management skills. Scott married his high school sweetheart and they have three children. A lover of sports, he instilled the values of collaboration, teamwork, and good sportsmanship as a role model participating in softball and basketball and then as a coach for all of his children in their numerous activities. Scott grew up skiing and now enjoys hiking and exploring the mountains with his wife. Business trips, family vacations, and romantic getaways have cultivated his love and expertise on the needs of vacationers.
Jessica has worked in the vacation rental and real estate industry for over 13 years. She managed many lodging aspects of a top destination resort while providing leadership and supervision to the entire staff. Her focus is on excellent customer service from start to finish which includes maintaining rental inventory quality and assisting owners in maximizing their income potential as well as ensuring guest satisfaction before, during and after their stay. This exemplary customer service and market knowledge has resulted in a reputation as a highly respected and successful real estate broker specializing in helping buyers and sellers realize their homeownership goals. Jess, her husband Tim and their dog Professor Murray relocated to Central Oregon from Colorado after they fell in love with all the opportunities for outdoor adventure. In her free time, you will find her paddle boarding on the Deschutes river or in the high mountain lakes, mountain biking at Phil’s trail, skiing at Mt. Bachelor, backpacking in the Three Sisters Wilderness or playing roller derby for the Lava City Roller Dolls.
Brian is a founding principal and owner of Vacation Rental Collective | The Vail Collection. Brian has over 25 years of architectural design, construction and project management, and carpentry experience as well as landscape design and construction. Brian has spent nearly two decades as co-owner of Down to Earth Gardening and Landscaping, Inc. Brian understands the factors that drive true customer satisfaction. He creates unparalleled positive communication and reliable follow-through both of which are critical to ensuring the best possible guest experience. With the primary goal of exceeding customer expectations, Brian has a keen eye toward perfection and efficiency and commitment to getting things done in a timely manner. Born and raised in Colorado, with several adventures under his belt, Brian returned back to Colorado to raise his own family. After living in Durango for over 20 years, Brian made the move to the Vail valley. When he’s not in the office Brian can be found enjoying all that Colorado has to offer, outdoors. He enjoys spending time volunteering in his community by spending time on the ski hill helping young athletes fulfill their dreams as ski racers. He is an avid cyclist, skier, and whitewater kayaker who enjoys camping, adventuring and trying to keep up with his kids.
Gloryann Linch has lived and worked in the Southwest for the last 25 years. She left a career in higher education to pursue a path in the resort operations and development industry. As a support member of the leadership team at a top destination resort collective in the Southwest, Gloryann has worked through numerous acquisition and development projects and manages licensing and legal services for its 9 resort properties. Her passion for the travel and resort industry encouraged her to look for other opportunities to use her knowledge and expertise and, in 2020, she joined the Vacation Rental Collective team as owner of the Moab market. Gloryann is focused on achieving maximum income potential for her owners in the markets she serves. She’s equipped with an extensive background in customer relations and an approach to profitability through efficiency and consistency. Gloryann, along with her friends and family, enjoy spending time exploring the southwest and seeking out adventure of all varieties including, skiing, rock climbing, river rafting, mountain biking, canyoneering, adventure photography and gastronomic study. Gloryann is also an avid wild mushroom hunting expert and shares her passion for fungi through guided hunts, photography and tasty culinary creations.
Heather Dawson is the founding principal and owner of Tamarron Rental Program, LLC. Heather joined Premier Vacation Rentals Group family in January of 2020 as part of a joint venture. This symbiotic partnership allows Heather to maintain her existing clientele with a focus on the Tamarron Resort vacation rental market, maximize her operational efficiencies, and expand the distribution of her units to the 50+ channels in PVRG’s distribution network. While the merger allows VRC to gain market share in its home market of Durango, CO and provide Heather with the resources needed to grow her business. Heather brings over a decade of experience in the vacation rental industry owning her own business and managing vacation rentals in southwest Colorado. Heather is a Michigan native. She grew up in a small town in northern Michigan and attended university at Lake Superior State University where she obtained a Bachelor of Science degree in paralegal studies. Before moving to Durango in 2007, Heather served as a paralegal for ten years at one of the largest law firms in Green Bay, WI, where she specialized in corporate law and mergers and acquisitions. Heather married her husband, Shane in 2008 in Rome, Italy! Heather, Shane and their 17-year-old son, live on a hobby farm in the heart of southwest Colorado. They share their farm with alpacas, goats, chickens, bees and their 4 dogs. In her spare time, Heather enjoys backpacking, exploring new places, hunting mushrooms, cooking, and crafting.
Shane Dawson is the owner of Vacation Rental Collective’s Northwoods Collection in Northern Wisconsin – serving Eagle River, St. Germain, Three Lakes, and the surrounding areas. Born and raised in the NW suburbs of Chicago, Shane is a Midwestern native. As a child he enjoyed summers at his family’s lake home in Hayward, WI. His career in hospitality began 25 years ago after attending Northern Arizona University’s School of Hotel and Restaurant Management. Shane spent the mid 1990’s through the early 2000’s running the day-to-day operations of two resort properties in Northern Arizona and Big Bend National Park, TX. He oversaw reservations, front desk, food & beverage, maintenance, housekeeping, accounting, retail, and the special projects departments at both properties.
He played a significant role in getting the Big Bend property ISO 14001 certified for environmental stewardship and certifications with both the Green Hotels Association and Green Restaurant Associations - both firsts for a Forever Resorts property (out of 53 locations throughout the US at the time). His second career was in real estate development and sales. In 2003, he moved to the resort areas of SW Colorado to work in sales for a local ranch and land developer. Following that, Shane was a Christie’s International Real Estate agent and member of Who’s Who in Luxury Real Estate™, closing some of the highest-valued properties in the area. In 2010, he opened Elevation Real Estate Company, and for over a decade, has operated his own real estate company focused on vacation homes, luxury properties, and farm & ranch estates.
During his time in Colorado, Shane was heavily involved in advocating for private property rights through positions on Local, State and National REALTOR® Association Boards and Committees. He was recognized for his excellence in customer service with the “Realtor of the Year” award in 2017. Shane was also the 2019 President for his local REALTOR® Association and served on the Board of Directors for United Way of Southwest Colorado. Shane’s wife, Heather, is the founder and owner of Vacation Rental Collective’s Durango/Tamarron Collection where she manages 125 rental properties. Shane and his family returned to the Midwest, specifically Eagle River, to enjoy all Northern Wisconsin offers. Trading mountains for lakes, they love to be boating, hiking, snowmobiling, skiing and enjoying the good people and friends they’ve met in this beautiful part of the country.
Levi Lloyd serves as Vacation Rental Collective’s Director of Operations and supports the daily operations in our Durango, Ouray and Ridgway markets. Levi Joined the VRC team in January of 2022 and brings nearly two decades of operations and infrastructure management to the VRC team as well as 15 years of experience in local government management. Levi holds a Bachelor of Arts Degree in History and Political Science from Arizona State University. He also holds professional certifications in Executive Leadership and Management from the University of Notre Dame’s Mendoza College of Business. As a lifelong resident of the Four Corners region, he enjoys spending time in the great outdoors and enjoys camping, fly fishing, riding motorcycles, mountain biking, wake surfing and exploring all the adventures that the Southwest has to offer.
Amanda joined Vacation Rental Collective (VRC) in the Spring of 2022 as the Creede Collection Operations Manager.
As a 4th generation Creede native, Amanda brings years of hospitality experience and small business management expertise. Having worked for and managed several other Creede-based hospitality businesses, including Humphrey's Lodge, The Creede Smokehouse, Kips Grill, and the Big 6 BBQ, Amanda is a seasoned hospitality professional with unmatched familiarity with the service industry. She understands the needs and preferences of guests who return year after year to enjoy all Creede has to offer. She is excited to help guests maximize their increasingly valuable vacation time while enjoying all Creede has to offer.
Prior to joining the VRC team, Amanda spent nearly a decade at La Plata Electric Association in Durango, CO, where she built and maintained the Electrical Safety Program, oversaw LPEA's Renewable Generation Energy projects, and excelled at member relations. Prior to LPEA she served as a medical assistant to the area's only Neurosurgeon. Amanda's passion for helping people is one of admiration, her ability to cultivate relationships and develop new ones makes her a great addition to VRC. Her professionalism, organizational skills, and high level of attention to detail enhance VRC owners' and guests' experiences.
Amanda, along with her husband Clay, have two beautiful daughters. In their free time, you can find them on some sort of adventure: hiking, biking, backpacking, hunting, fishing, camping, skiing or just enjoying family time together.
Sara joined Vacation Rental Collective in May 2022 as Operations Manager for the Santa Fe, Coeur d’Alene, Fredericksburg and Phoenix collections. As an Austrian native, she brings a decade of hospitality experience spanning two continents to the VRC team. She has been living in New Mexico since 2017 and previously managed a large hotel Food and Beverage operation in downtown Santa Fe. Her experience in managing large teams, providing top-notch customer service and leading operations makes her a great addition to VRC!
Erika joined the Vacation Rental Collective (VRC) (formerly Premier Vacation Rentals) team in May of 2019 and serves as our Guest Services Representative. Erika brings a wide range of customer service and property management experience both of which help her flourish in this business. A Durango transplant from West Texas, who graduated from Texas Tech University with a bachelors degree in University Studies, she spends her free time adventuring, snow skiing, mountain biking, and traveling.
Andy joined the Vacation Rental Collective (formerly Premier Vacation Rentals) team in August of 2020 as a Guest Services Representative. Andy has 20 years of Customer Service experience from the Retail and credit card processing industries, before joining VRC, which has helped him hone many customer service skills. When he's not coaching his son's basketball team or jamming out on the drums at church, you will probably find him camping, traveling or playing a strategy board game with friends and family.
Cindy joined the Vacation Rental Collective team in December of 2020 as a Guest Service Representative. Cindy's career in the customer service industry started soon after graduating from the University of Arizona in 1987 with a Bachelor of Science degree in Business Administration. Cindy takes pride in assisting guests in planning and executing their perfect vacations! Durango is home to Cindy and her family. It's also where she met her husband, Justin, in 2003, shortly after moving to town. Justin and Cindy were married in 2005; they have a son that attends Miller Elementary. In her spare time, Cindy loves hiking, camping, and traveling.
Born and raised in Taos, NM. Anna moved to Durango in Summer of 2004 & attended Fort Lewis College. Where she graduated with her BA in Tourism & Resort Management in December of 2008. She's been in & out of Durango for the past 19 years. Most recently, her husband and her moved from Steamboat Springs, CO in May of 2021 where they resided for 8 years.
Anna loves to be outside and enjoys everything from biking, paddle boarding, hiking, camping/backpacking to snowboarding and traveling. She also enjoys group fitness workouts that she does online at home. Fun fact about Anna: During her junior year in high school she went abroad to Finland for 6 months as an exchange student.
Brian has been in the hospitality industry from a very young age, starting with working in restaurants and going to Culinary school. This career choice led him to buy out a small classic mom and pop hamburger shop he had been working at while in his last semester at Oklahoma State Technical Institute. Learning very quickly how to operate a business efficiently and effectively, this path propelled his desire to help others and gave him the opportunity to work as a Direct Care Staff Trainer for a Boys’ home. There he assumed many positions as he helped operate one of the largest at-risk youth homes. Moving to Durango in 2013 with his Wife and Son, to go back to college, Brian Supervised vacation rentals. Then, in April of 2022 was welcomed to The Vacation Rental Collective team where he actively strives to provide our guests with top notch service before, during and after their stay.
Carly joined the VRC as a Property Care Supervisor in 2022. She moved to Durango for her love of rock climbing, snowboarding, and river surfing along with all of the other outdoor splendor that Durango has to offer. Carly moved to Durango to fully immerse herself in mountain life and outdoor pursuits in Durango. She has diverse experience working in customer service related roles and is passionate about sharing her love of the area with our VRC guests!
Aladin was born in Germany, shortly after his parents fled Bosnia to escape the ongoing war. He grew up a strong student, as well as a prolific athlete. He went on to study at Centre College in Danville, Kentucky, where he earned his degree in Biochemistry and Molecular Biology. He also played wide receiver on the football team during his time at Centre College. With an entrepreneurial spirit at heart, Aladin decided to jump into sales and business development straight out of college. He was able to incorporate his own sales firm at age 24, and now is joining the team at VRC to work together to hit the massive expansion goals that our clients have laid before us. He and his fiancé, Whitney, live in Denver, Colorado, with their Yorkie and two cats.
Brian joined the VRC team initially in the Fall of 2017 as an independent part-time Sales Executive focusing on Owner Acquisition, and establishing our Denver market alongside Scott Hemerda. Now a full-time Sales and Business Development professional at VRC, Brian is now focused on continued growth throughout the Front Range, establishing strategic relationships, and building out new targeted markets for VRC. Prior to joining VRC, Brian spent 15 years in the Financial Services serving in Enterprise Sales, Business Development, and Team Director roles. He’s worked for publicly traded Fortune 500 companies, and several private start-ups. He resides in Denver alongside his wife Jamie, and two sons Caden and Silas. Brian spends his free time trail running throughout the mountains surrounding Denver, fly fishing, golfing, and traveling. He’s also a graduate of Fort Lewis College’s school of Business.
Emma has been involved with VRC since September 2020, and she formally joined the team in October 2022 as our full-time Special Projects Manager. She holds a Bachelor of Business Administration in Marketing from Texas State University in San Marcos, Texas. She has years of experience serving company executives, managing projects, and assisting in business administration operations. When she is not working, you can find her expressing herself through art, skiing the slopes, or relaxing at home with her kitty, S’mores.
Katy joined the team in June 2018 as VRC’s Marketing Coordinator and is based out of the Durango market. She holds a Bachelor of Science degree in Strategic Communications from TCU in Fort Worth, Texas and has prior experience working for agencies in Dallas and Washington, D.C. She has numerous years of experience working as a digital marketer in the hospitality and real estate industries. She enjoys data and design. If she is not working at VRC, you can find her spending time with her cats Link and Zelda or climbing some mountains.
Copyright© 2020-2030 by Vacation Rental Collective. All Rights Reserved. ~ Superior Vacation Rental Management Services
This website cleaned and made ready for your next adventure by Web Services Management - Dedicated to YOUR Success!