Mary Beth serves as Vacation Rental Collective’s Chief Executive Officer (CEO). Mary Beth joined VRC (formerly Premier Vacation Rentals Group) in October of 2017 as the company’s first employee and COO. In late 2022, Mary Beth was promoted to CEO following the passing of the company’s co-founder and original CEO, Chris Bettin. In her role as CEO, Mary Beth defines the strategic direction for VRC, leads the company’s merger and acquisitions and market expansion efforts, administers the company’s quality assurance measures, and serves as the operations liaison and technical advisor for the Owners and Managers running day-to-day operations in VRC’s multiple markets. While she no longer plays an active role in running daily operations, during her tenure Mary Beth played a critical role in establishing the foundations and procedural integrity that serves as the backbone of VRC’s service delivery.

Mary Beth's love for hospitality started at an early age, helping her mom run their family’s bed and breakfast in the heart of Southern Colorado. This early connection to the warmth of hosting and creating unforgettable memories left an indelible mark on her. This passion was rekindled when she returned to the hospitality industry, focusing her energy and expertise on vacation rentals. For Mary Beth, hospitality is not just about providing a place to stay; it's about immersing guests in the local culture and community, creating authentic, unforgettable experiences. Her approach is simple—personalized service and meticulous attention to detail. She believes in establishing a connection with every guest, ensuring that their stay is not just comfortable but a memory they'll cherish.

With nearly a decade of experience in local government management and municipal governance prior to joining VRC, Mary Beth is well-versed in local government policies and regulations that impact vacation rentals. She holds Bachelor of Arts Degrees in Environmental Science and Geography from the University of Colorado, Boulder, and a Master of Arts Degree in Political Science and Public Administration from the University of Colorado, Denver. As a Colorado native, Mary Beth enjoys spending time in Colorado’s great outdoors trail running, mountain biking, camping, fly fishing, and adventuring with her husband, Sean, and their dog Eddi.

Keith Brant is a founding principal and owner of Vacation Rental Collective (VRC) formerly known as Premier Vacation Rentals Group LLC (PVRG), offering vacation rentals around Purgatory, Purgatory Resort and the greater Durango area. He launched the business in October 2011 while serving as the Financial Controller for La Plata Electric Association (LPEA). Due to the accelerated growth of VRC, by September 2012, after more than four years with LPEA, Keith felt it necessary to step down from his controller position to pursue his new business full time.Keith directly manages all of VRC operations and provides strategic leadership focused on revenue growth, increased efficiencies, and technological innovations to provide the highest level of service in the vacation rental management business. Since moving to Durango, Colorado in 2008, Keith has actively sought opportunities for involvement in the community and ways to “give back.” He was a member of the Durango Area Tourism Office Board of Directors from 2012-2015 and served on the Durango Chamber of Commerce Board of Directors 2009–2012, including a year as Board President. Keith was a Durango City Councilor from 2013-2017. Prior to joining LPEA, Mr. Brant worked overseas as a Finance Manager in the oil service industry, including experience in 30 countries. Mr. Brant’s diverse business background has provided him with a broad-based knowledge of business, economic development and community-specific concerns. Traveling the world and living overseas has also given him a much greater appreciation for Durango and the community as a whole, and he truly understands how fortunate he is to live in Durango. Keith is an avid golfer (not good, but avid) and also loves hiking and being outdoors and traveling. He and his wife Sabrina have two daughters.

Russell joined the team in the summer of 2021 as the National Director of Sales and is now the VP of Business Development. Russell has over 25 years of experience in delivering solutions to the end user in a variety of industries including, Resorts & Hospitality, FinTech and Enterprise Software Sales. Leveraging the technical and process advantages learned and applied in organizations that range from start-up to well-established publicly traded organizations combined with the power of strong relationships crucial to successful property management, Russell brings a diverse skill set to the organization. His ability to connect, engage, and learn from everyone he meets is one of his favorite aspects of being in sales. When Russell isn't hustling to grow the portfolio and establishing lasting, mutually beneficial partnerships, you will find this Tex-pat outside: in the woods or on the water hunting, fishing, camping, hiking, skiing, biking and probably getting too much sun with his incredible wife and fantastic children and eclectic group of friends. Either that, or wrenching on his LandCruisers.

Marilyn’s hospitality experience dates back to her college internship at the Walt Disney World Contemporary Resort Guest Services Department. The experience of connecting with guests and being able to create lasting memories for them quickly became Marilyn’s passion. She graduated from St. Leo University with a BA in Hospitality Management and has been fortunate enough to spend her entire career in this amazing industry.

Her career has spanned over 35 years at several resort properties in Florida to include Innisbrook Resort (1000 units), PGA National Resort (300 rooms/cottages) and Sheraton Sand Key Resort (390 rooms). Her roles have ranged from reservationist to front desk agent to leadership roles in hotel operations focused on efficiencies as well as guest service. Marilyn’s true passion is creating exceptional guest experiences and one of her favorite roles was that of service culture trainer. In this role Marilyn trained over 300 resort associates on guest service and the Sheraton brand/culture. Sharing her passion with all resort associates was truly a highlight of her career.

The majority of Marilyn’s career has been spent in various roles at the Sheraton Sand Key Resort in Clearwater Beach, FL. She has worked at the Sheraton as Director of Guest Services and Rooms focusing on service standards, reservations and operating procedures. As Revenue Management evolved from an airline process to a hotel process, Marilyn transitioned to Director of Administration and Revenue Management to learn the discipline and create the resort’s Revenue Management Department. In this role, Marilyn was tasked with the objective of creating procedures and processes, implementing a new revenue management system, and training associates in the revenue management discipline. She led tactical revenue optimization strategies and oversaw rooms merchandising and marketing. In addition, she monitored daily hotel operations and organized the implementation of Starwood and Sheraton mandated initiatives.

Marilyn has been working with VRC in a consulting capacity and on a part time basis since 2018.

Throughout her career, she has developed an extensive background in dealing with hotel operations, service culture training, marketing and revenue management, and spearheading the development of detailed training plans. She is dedicated to delivering high quality service while remaining focused on top line revenue and profit. She works passionately for the overall success and achievement of the organizations’ goals.
When not working Marilyn can be found cheering on her local Tampa Bay Buccaneers or visiting Florida State University to cheer on the Seminoles. Her pride and joy is her family…her husband Jeff and daughter Molly (who attends FSU). Marilyn remains in awe of the beauty that surrounds her on a daily basis while living in Florida and enjoys being around and on the water.